Ducati has announced the dates for the presentation of its new models for the year 2024. As every year, the Italian brand will unveil its novelties little by little, until the big EICMA show in Milan where all the motorcycles will be gathered. And it starts on July 27, enough to get us out of our summer torpor!
Italians are poetic, so we have to talk about travel. And this journey will take place in six stages scheduled from July 27 to November 7. Through different places, from deserts to mountains, from cities to circuits, Ducati has surprises in store for us at every step. And from July 27, one of the brand's most emblematic models will be in the spotlight.
A journey in six legs that will end on 7 November during which the Bologna based company’s new-for-2024 models will be unveiled
It will be possible to follow the Ducati World Première 2024 on the Ducati.com website and the Ducati social networks
Borgo Panigale (Bologna, Italy), 25 July 2023 – The Ducati World Première season, the series of events with which the Bologna-based manufacturer has been presenting its new products for the following season for the last few years, is starting again.
After the excellent results obtained in the first six months of 2023, both on a commercial and sporting level, the time has come to start looking to the future. In fact, the journey that will take two-wheel enthusiasts to many different places will start on 27 July: from the desert to mountain roads, passing through cities and obviously circuits.
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